La diversité culturelle est une coordonnée inéluctable des actions de marketing et de communication. Comprendre et intégrer les différences culturelles et les normes sociales de chaque région est donc indispensable à l’utilisation de messages adaptés et appropriés.

The growing interest in endogenous knowledge for sustainable development and international scientific co-operation has been reflected in recent years by the emergence of new strategies, aimed at reframing interests and protection, then making them widely known. Sustainable development in sign of co-development is the actual exercise between the academic editions of West Germany and the Institute for Strategic and Peace Studies based in Cameroon. The term ‘Sciences’ as defined by UNESCO is to be understood in its broad meaning here, encompassing the natural sciences, technological sciences, the human sciences and the so-called exact sciences. The term ‘development’ is to be understood as sustainable development, not only of the so-called ‘developing’ or ’emerging’ countries, in the South and East, but also of the so-called ‘developed’ Equality, solidarity, and global balance. The cross section ‘Science and Development’ covers, for the present, understanding of aspects related to the use and application of science for development.